2013-07-12

LANXESS launches Chinese website for Bayferrox inorganic pigments

July 12, 2013, Shanghai – LANXESS officially launches the Chinese website for Bayferrox inorganic pigments today to provide local customers with easy access to detailed product information, technology and latest developments.

The website features case studies to show how a little color from LANXESS inorganic pigments can make concrete more exciting and meet all demanding requirements. The showcases incorporate Colored Concrete Works series, which presents spectacular buildings around the world using LANXESS premium pigments, ranging from Soccer City Stadium in Johannesburg, Republic of South Africa, to Town Hall in Middelburg, Netherlands.

Visitors can also download useful information such as shade cards for all industries, certificates and technical articles from the service center. Other key benefits include comprehensive search tools for quick search through filters like industry, application, color, product group and delivery forms.

More functions and information can be explored via www.bayferrox.cn.

“The Chinese Bayferrox website will establish a bridge between our existing and potential customers and LANXESS, helping to even further improve our business relations,” said Wolfgang Oehlert, Vice President for the Inorganic Pigments business unit for Asia Pacific.

Bayferrox inorganic pigments features outstanding color consistency, high color strength, unmatched lightfastness and weather-resistance. The products can find application in  construction, paints and coatings, plastics and paper, as well as specialty pigments for toners and other industries.

LANXESS is a leading specialty chemicals company with sales of EUR 9.1 billion in 2012 and roughly 17,400 employees in 31 countries. The company is currently represented at 50 production sites worldwide. The core business of LANXESS is the development, manufacturing and marketing of plastics, rubber, intermediates and specialty chemicals. LANXESS is a member of the leading sustainability indices Dow Jones Sustainability Index (DJSI) World and FTSE4Good as well as the Carbon Disclosure Leadership Index (CDLI).

Forward-Looking Statements
This news release may contain forward-looking statements based on current assumptions and forecasts made by LANXESS AG management. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. The company assumes no liability whatsoever to update these forward-looking statements or to confirm them to future events or developments.

Information for editors:

All LANXESS news releases and accompanying photo, video and audio material can be found at http://www.lanxess.cn or http://www.weibo.com/lanxess.

Information on chemical products from LANXESS can also be found in our Web Magazine at http://webmagazine.lanxess.cn.